Latuta

Since 1933, they have dressed professionals from head to toe in every sector under the name Casa della Tuta, now synonymous with workwear in Turin and its province. The arrival of the third generation in the family business marks the transition to online with Latuta, a project that, thanks to the potential of e-commerce, makes the experience gained in 90 years of activity accessible to everyone.

Latuta represents the digital evolution of Casa della Tuta and is their growth project for the future. The goal is to bring their expertise online and create the new reference point for purchasing work uniforms online.

To achieve this goal, I designed an e-commerce site with a modern and professional design that reflects the company's values of quality, comfort, and Italian style. Navigation was designed to be intuitive, allowing users to easily find the desired products and complete their purchase in a simple and secure way. Advanced features have also been implemented for managing the product catalog, variants, and promotions, ensuring a smooth and satisfying shopping experience.